There are many
different ways for you to reach your customers with video.
Testimonials are current customers talking about your
company. In a recent worldwide survey, 78% of consumers find word of mouth the most effective form of advertising. Sixty-one
percent trust "consumer opinions posted online", proving that word of mouth truly has transferred its major impact
to the web. When potential customers hear and see an unbiased opinion about your company or service, they are much more
likely to invest their time and money with your company.
Many people respond well to a video that describes
your company's history and beliefs. When the owner talks about how they stand behind the product or service, this can
be very reassuring to the potential customer.
This type of video has a documentary look to it. It's as if a film
crew just wondered in and is watching your company at work on a typical day. There isn't an overt "sell" to
the video. It just gives your customers a "fly-on-the-wall" point of view to judge your company.